SBM-EUROTRADE TRGOVINA DOO Kruševac is the official distributor for all Shimano group brands (SHIMANO, PRO, LAZER, PEARL IZUMI, BIKEFITTING) as well as for CATEYE and KENDA products in Serbia, Montenegro, Bosnia and Herzegovina and Northern Macedonia.

SBM-EUROTRADE is a member of the EUROTRADE Group, which has been responsible for Shimano distribution in the South East Europe region since 2002. EUROTRADE Group consists of 5 sales centers and 4 logistics centers, which serve more than 1,600 bicycle shops in 13 countries in the region.

Our business model is fully committed to providing services and support to dealers who are active in the bicycle business.

SBM-EUROTRADE is the youngest member of the group founded in October 2016. The company’s premises and headquarters are located in Kruševac and consist of offices, an exhibition hall, a seminar hall, a technical laboratory and a warehouse. The local running business team consists of six people, supported by an international team of product managers, IT and media support and marketing managers.

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