Welcome to SBM-Eurotrade

SHIMANO ESSA: A new front single 8-speed drivetrain for active, entry-level cyclists at an affordable price point

>> CUES SHORT REACH to include optimized ergonomic design for riders with small hands This April, SHIMANO will launch its new affordable component system, SHIMANO ESSA, which will be

15/04/2024

IMPORTANT SAFETY WARNING

Shimano Europe B.V. (“Shimano”), starts an inspection and replacement program of selected bonded 11-speed HOLLOWTECH II road cranksets produced between June 1, 2012, up to and including June 30,

04/10/2023

Shimano unveils new, highly compatible ecosystem with SHIMANO CUES

For over 100 years, Shimano components have helped shape and elevate the everyday riding experience for millions of riders worldwide. This is why Shimano is excited to announce that

06/04/2023