SHIMANO CELEBRATES 100 YEARS OF MANUFACTURING EXPERTISE

From 1921 to 2021, Shimano achieves centennial milestone. Commemorative photobook now on sale, plus anniversary website now live.

In Sakai City, Japan, 1921, Shozaburo Shimano founded the company that bore his name. One hundred years on, Shimano now employs over 11,000 people at 50 consolidated manufacturing, research, sales and marketing companies across the world, whilst still being predominantly a family-owned company, under the leadership of Shimano president Yozo Shimano.

In the intervening years between 1921 to 2021 Shimano created a number of products that left a lasting legacy on the cycling industry.

Starting with the 3.3.3. freewheel and moving onto innovations such as 3-speed hubs, indexed shifting system, Dual Control levers, Hyperglide cassettes, Di2 shifting and SPD pedals, these technologies became ubiquitous in the cycling industry, as well as becoming synonymous with best-in-class products.

On this anniversary though you won’t find Shimano hosting parties or lavish celebrations. The company will continue to do what it is known for, working on outstanding technology and letting its products do the talking.

SHIMANO 100th WEBSITE AND SHIMANO 100 WORKS PHOTOBOOK

However, it goes without saying that Shimano is incredibly proud and passionate about the products it has created – not to mention humbled by the passion its customers have for its technologies – and to commemorate the achievement, Shimano shines a light on some of the highlights during the last 100 years via a new website and a limited edition photobook, SHIMANO 100 WORKS, released by Shimano to celebrate its centennial anniversary.

Only 2000 of the photobooks will be available via pre-registration and a lottery selection. The contents of the commemorative photobook provide the historical background to some of Shimano’s most ground-breaking products. The SHIMANO 100 WORKS commemorative photobook contains 264 pages (333mm × 265mm × 30mm) is available only via a lottery draw. Registration for the lottery can be made via www.shimano.com/en/100th/.

Furthermore,Shimano fans will be able to delve into the technologies and backstories within many of their favorite products via the new www.shimano.com/en/100th/ website. A real treasure trove for anyone with an interest in cycling components.

During such a significant anniversary Shimano will of course present further exciting moments later in the year. Shimano looks forward to engaging with its customers and celebrating the positivity of cycling at shows and events in the near future.

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